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Posted on Jan 27, 2010 in Issues, Sex

PETA’s 2010 State of the Union…. Undress

Love them or hate them, the marketing team at PETA (People for the Ethical Treatment of Animals) always seem to come up with a new way to effectively captivate any audience, and get their message across.

Their latest video, is their 2010 State of the Union Address Undress:


PETA’s 2010 State of the Union Undress

Thoughts?

While some might be offended by the objectification of women in this ad, from a PR point of view, this is a win/win situation for PETA. First, they get the attention of the media… I found out about it from Fox News. Second, they get the attention of their weakest demographic: Men.

So, love it or hate it, in today’s “sex sells” market, sometimes this is the extreme organizations will go to in order to get their message across.