PETA’s 2010 State of the Union…. Undress
Love them or hate them, the marketing team at PETA (People for the Ethical Treatment of Animals) always seem to come up with a new way to effectively captivate any audience, and get their message across.
Their latest video, is their 2010 State of the Union Address Undress:
While some might be offended by the objectification of women in this ad, from a PR point of view, this is a win/win situation for PETA. First, they get the attention of the media… I found out about it from Fox News. Second, they get the attention of their weakest demographic: Men.
So, love it or hate it, in today’s “sex sells” market, sometimes this is the extreme organizations will go to in order to get their message across.