Just how popular is TaxDayTeaParty.com?
There have been many on the left who have been diligently trying to discredit the rapidly growing Tea Party Movement as nothing more than a few angry activists.
Well, I guess in terms of web traffic, these few angry activists are more energized than the ever-so-famous Barack Obama army.
What this link shows is the increase in traffic rank, as calculated by Alexa.com.
Of course, any computer geek will quickly rush in and discredit Alexa’s ranking system. However, if you look at some of the other metrics presented here, TaxDayTeaParty.com comes up strong in every category, bringing to question the real power of the post-election Obama machine.
For those of you who don’t follow this stuff regularly and may be confused, let me just walk you through the more important metrics.
While traffic rank is an interesting number to follow, most techies are more concerned with things like pageviews, as shown on the “pageview” tab here.
Now Alexa doesn’t provide you with the exact number pageviews, but instead displays the data as a percentage of overall online activity.
Even so, TaxDayTeaParty.com comes out strong again.
Using another metric, bounce rate, you can easily see how engaging a particular website is. Basically, bounce rate represents nothing more than a percentage of people who come to a certain page on a site and then leave without clicking to other internal links. This metric is important because if a site has content that isn’t relevant or interesting, they’ll leave.
Looking at the two sties, TaxDayTeaParty.com wins another round. Since this metric is based on a percentage of those who exit the site, it’s better to have a lower a number, which TaxDayTeaParty.com does, with a bounce rate of around 35% versus Obama’s 45%.
Yet they’re still trying to discredit this movement?
While I could easily stop there, I might as well finish this out by examining the “Time on Site” numbers.
This metric is self explanatory, it represents the average amount of time visitors spend browsing a particular website. If you’re a web developer, this is an important metric because the time spent on site will often reflect the quality of your sites content, structure, and interactivity.
So looking at the two sites, once again TaxDayTeaParty.com is the victor, with an average time on site of just under 3 minutes, versus Obama’s, which is right around 1 minute and 30 seconds.
While it’s easy to understand why TaxDayTeaParty.com is doing better than the Obama site at present, it’s important to note that in the weeks following the election, everyone was worried about what Obama was going to do with his “massive grassroots army.”
While he may still have a massive email list and a flashy website, in terms of measured attention, it looks like it’s become a model that can be (and is being) replicated by other organizations and movements successfully.
Just for kicks, here is how TaxDayTeaParty.com does against other sites:
Winner: DailyKos.com (for now)