Steele: GOP needs ‘hip-hop’ makeover and just in time as the GOP exceeds Dems on Twitter
From today’s Washington Times:
Newly elected Republican National Committee Chairman Michael S. Steele plans an “off the hook” public relations offensive to attract younger voters, especially blacks and Hispanics, by applying the party’s principles to “urban-suburban hip-hop settings.”
It’s no secret that the republican party has an image problem.
In the past, republican leaders have tried to mask the problem by simply changing their clothes – this cover up is just another form of denial and actually has hurt more than it has helped.
I believe, however, that Michael Steele recognizes that the GOP needs a complete make-over (just in time for DC fashion week) and that Steele is truly willing to lead (maybe through force and some kicking and screaming) the RNC and state gops into the 21st century.
Apparently Steele’s leadership is already working.
Republicans finally get it — and have jumped on Internet technology in hopes of dominating it in the same way they used talk radio in the early 1990s to build a following.
“Every time I send out a tweet, I’m throwing another shovel of dirt to help bury the old media,” said Rep. John Culberson of Texas, a 52-year-old Republican who became one of the most quoted speakers at the Republican National Committee tech summit Friday.
Of the 219 congressional Republicans, 49 were using Twitter, while 27 of 317 Democrats were using it as of Monday, according to Tweet Congress (www.tweetcongress.org). The site tracks use of Twitter, a social messaging Web site that allows microblog text entries of 140 characters or less, known as tweets.