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Posted on Jun 11, 2008 in Activism, Campaign '08, Party Politics, Technology

McCain campaign seeks your thoughts, not your money (right now at least)

I’m not sure if the only one who found this interesting, but check out the email below that the McCain campaign sent out to their supporters today:

We recently launched a brand-new JohnMcCain.com and want to invite you to visit our new website today. But first, we want to take a minute to say thank you for being a part of our online community. You are the engine that drives our online efforts, which have so far raised millions of dollars online, organized thousands of volunteers and spread John McCain’s message to your friends and family.

There is more work to be done and we’re excited to unveil a new website that will be the cornerstone of our online efforts. More importantly, we want to hear from you. After you’ve visited the new JohnMcCain.com please take a minute to complete a brief online survey to tell us what you think.

Working together, we’re confident the web will be an important tool to involve you in this campaign, to communicate our message, organize supporters and win in November. But we need your help – please visit the new JohnMcCain.com today, surf around and give us your feedback. Tell us what you like, what you don’t like and send us your ideas. More importantly, take a moment to forward this email to your friends and family with a personal invitation to visit our new website.

Thank you, as always, for your strong support for John McCain online. We look forward to hearing from you!

Sincerely,
The McCain 2008

Did anyone notice that nowhere in the email, or on the survey did they ask you for money? I can honestly say that of the hundreds of emails that I have received from various campaigns, this is one of the few that doesn’t have a fundraising ask in it.

Normally I would analyze this is being a wasted opportunity to raise some much needed money. However, this email does something that the McCain campaign hasn’t really been doing before, inviting people to be engaged with the campaigns website.

Now instead of asking for a cover charge to become involved with the campaign, all they are asking now is that you simply “join the conversation,” as David All would say.

I can honestly say that in terms of using email to engage supporters, this is probably the ‘best of McCain’ thus far.

If people open the email and take the survey, I’m certain that a vast majority of them will reach a new height in terms of their dedication to getting John McCain elected.

Furthermore, if this successful, this could be a good starting point for the McCain campaign to build an online model similar to Barack Obama, where you don’t ask for their money right away, but instead simply ask that they get involved. Once they’re in, asking them to invest $10, $20 or even $50 at a time becomes much easier, simply because they have already put so much time into the campaign.