What do they all have in common? They are all part of a unique, new marketing technique being tested by Svedka Vodka.
From MediaPost’s Marketing Daily:
SVEDKA VODKA IS LAUNCHING A campaign around “Super Tuesday” in which its robotic The Svedka girl is central to the brand’s faux campaign to put a “Fembot in the White House.” The central conceit of the Svedka “party” is that Republicans, Democrats and independents should focus on bipartisan party animus.
Svedka will hold invitation-only, election results-viewing parties in New York City with comedy news site 236.com at Merc Bar as well as in Washington, D.C. on Feb. 5. The “Join the Party” effort includes a party bus called the “Straight Shot Express” where people can hang and imbibe, assuming they are of voting age.
I’ve heard a few people discussing this concept over the past few days and it seems that the response is mixed. I personally think that this is a great idea and something that should be pursued even more.
Not only do these marketing efforts help Svedka Vodka boost their sales and image, but it also gives young people, who have some interest in politics the opportunity to go to an event that isn’t all Wonk’s and find similar “entry-level politicos”. Events like this even raise the possibility that someone who has never really had an interest in politics might take interest in America’s oldest pastime.
Of course, with events like these you’re almost certain to get drunk. If your candidate is leading, you’re going to be happy and take a victory shot. If he’s losing, you’re going to need something to relax you and take a “coping shot.” Either way, Svedka wins.
This is definitely political marketing 2.0, and its leaving me curious to see what they will come up with next.
For those in DC who want to check out this event tonight, its going to be at Top of the Hill:
319 Pennsylvania Ave. SE
Washington, DC 20003
Telephone: 202.546.7782
